Best InShot Export Settings For Instagram

In the ever-evolving world of social media, Instagram has stood out as a platform that continues to captivate users with its innovative features. Among these features is Instagram Reels, a space for sharing short, engaging video content. In this article, we will delve into the essential aspects of crafting the best InShot export settings for Instagram Reels in 2023. We’ll cover video formats, codecs, aspect ratios, resolutions, frame rates, bitrates, and more. Plus, we’ll share valuable tips to help you create compelling Reels and offer a free crop and safe zone template for seamless editing. Let’s get started!

Best InShot Export Settings For Instagram

What are Instagram Reels?

Instagram Reels, introduced in response to TikTok’s surge in popularity, has become a creative hub for sharing short videos on Instagram. Originally, Instagram allowed 15-second video uploads to Reels, but in 2023, users can now share videos of up to 60 seconds in duration. Reels provide a user-friendly video editing tool within the Instagram app, enabling creators to record, edit, and enhance their videos with special effects and audio.

How Reels Work

Instagram Reels boasts a user-friendly interface for video editing. Users can access a range of features on the left side of the screen, including:

  1. Audio: Instagram provides an extensive library of music to include in your Reels.
  2. AR Effects: You can add creative effects available in the editor.
  3. Time & Countdown: This feature allows you to set a timer for hands-free recording.
  4. Align: Aligning objects from one clip to another ensures seamless transitions in your videos.
  5. Speed: You can choose to speed up or slow down your video for dramatic effects.

Sharing Reels is straightforward. You can make your Reels public and share them in the Explore section, or restrict visibility based on your account’s privacy settings.

Why Create Reels on Instagram?

While some creators exclusively use TikTok, Instagram’s extensive user base, exceeding one billion worldwide, makes it a valuable platform for individuals, brands, and companies. Incorporating Instagram Reels into your marketing strategy is an effective way to boost exposure and grow your following.

Video Format Parameters for Instagram Reels in 2023

The majority of Reels content is created using smartphones, but professionals may prefer to use video editing software like Adobe Premiere Pro or Final Cut Pro. Understanding the technical specifications for Reels videos is essential for those who choose professional software.

Video Format for Reels Videos

MP4 stands out as the most widely accepted and compatible video format for Instagram Reels. This format is also recommended for other Instagram video types, such as Stories and IGTV.

Video and Audio Codecs for Reels Videos

Codecs are crucial for compressing and decompressing videos during recording and playback. For Reels videos, H.264 is the preferred video codec, while AAC is the recommended audio codec. These codecs ensure optimal video quality while maintaining reasonable file sizes.

Instagram Aspect Ratios

Before diving into video settings, it’s essential to grasp Instagram’s aspect ratios. While Instagram allows various aspect ratios for posts within the app, several standard aspect ratios are critical for video content, especially for ad campaigns.

  1. 16:9 – Standard Landscape Videos: These videos are a classic choice for horizontal content.
  2. 9:16 – Vertical Videos: Vertical videos are the heart of Instagram Reels, a format inspired by TikTok.
  3. 4:5 – Cropped Vertical Videos: Instagram Reels can also be shared on the main feed, but they’ll be cropped to this aspect ratio.
  4. 1:1 – Square Videos: Square videos have been popular for years, especially for feed posts.

Instagram Feed Posts Video Settings

Instagram feed posts are where the platform initially began as a photo-sharing app. Over the years, it has evolved to include both photos and videos in users’ primary feeds. Here are the video settings to consider for feed posts:

  • Recommended video aspect ratios: 16:9, 1:1, or 4:5. Avoid full vertical 9:16 videos as they’ll be cropped to 4:5.
  • Recommended video resolutions: 1920×1080 for 16:9 and 1080×1080 for 1:1.
  • The maximum video length for feed posts is 60 minutes for long-form content.
  • The maximum file size for 10-minute or shorter videos is 650MB, while 60-minute videos can go up to 3.6GB.
  • Video Export Settings:
    • Video Format: MP4
    • Bitrate: 2-3 Mbps
  • Audio Export Settings:
    • Audio Codec: AAC
    • Sample Rate: 44100 Hz
    • Channels: Mono
    • Bitrate: 160 kbps
    • Keep in mind that all content will be cropped to 1:1 for display on the main account page.

Instagram Reels Video Settings

In 2023, Instagram Reels have taken the platform by storm. These short, vertical videos are akin to TikTok and come with specific guidelines for optimal display:

  • Reels have a maximum length of 60 seconds, extended from the previous 15 and 30-second limits.
  • The recommended aspect ratio and size for Reels is 9:16 at 1080×1920.
  • Video Export Settings for Reels:
    • Video Format: MP4
    • Bitrate: 2-3 Mbps
  • Audio Export Settings for Reels:
    • Audio Codec: AAC
    • Sample Rate: 44100 Hz
    • Channels: Mono
    • Bitrate: 160 kbps
    • Note that if you allow your Instagram Reel to show up in the feed, it will be cropped to 4:5 automatically.

Instagram Stories Video Settings

Instagram Stories are an engaging way to share content, but they come with a 15-second limit for each video segment. To create longer stories, you can post multiple 15-second clips sequentially. Here are the video settings for Instagram Stories:

  • Each video segment has a maximum length of 15 seconds.
  • You can post multiple 15-second clips in succession to create longer stories.
  • Recommended aspect ratio and size for Stories: 9:16 at 1080×1920.
  • Video Export Settings for Stories:
    • Video Format: MP4
    • Bitrate: 2-3 Mbps
  • Audio Export Settings for Stories:
    • Audio Codec: AAC
    • Sample Rate: 44100 Hz
    • Channels: Mono
    • Bitrate: 160 kbps

Best Export Settings for Instagram

When you’re editing Instagram videos in professional editing software like Premiere Pro, Final Cut, or DaVinci Resolve, remember to configure your sequence settings to match Instagram’s preferred aspect ratios and resolutions. Additionally, consider the best compression settings when exporting your videos.

Optimizing Video Content for Instagram

Creating engaging and visually appealing content for Instagram is a combination of art and technical precision. To ensure your videos shine on this platform, here are some tips to complement the technical details provided earlier:

1. Quality Content Capture

It all begins with capturing high-quality footage. Invest in a camera with good video capabilities or use a smartphone with a high-resolution camera. Pay attention to lighting, composition, and stability to ensure your source material is of the highest quality.

2. Thoughtful Editing

Employ video editing software or apps to edit your content. Popular options include Adobe Premiere Pro, Final Cut Pro, VN, CapCut, and InShot. When editing, consider trimming unnecessary parts, adjusting colors, applying filters, adding music or sound effects, and making enhancements that elevate the overall quality.

3. Optimal Export Settings

When exporting your edited content for Instagram, follow the recommended settings mentioned earlier. These settings ensure your video maintains its quality during upload and display on the platform.

4. Compress Wisely

High-quality videos can result in larger file sizes, potentially causing issues with Instagram’s file size limitations or slower upload times. To address this, utilize video compression tools like Handbrake, Adobe Media Encoder, Clideo, or Kapwing. Adjust the settings to reduce the file size while retaining an acceptable level of video quality.

5. Posting Your Content

Once your content is ready for Instagram, open the app and select the specific format you’re targeting, whether it’s the main feed, Reels, or Stories. Import your video and further customize it by adding text, stickers, music, or filters to enhance its visual appeal.

6. Engaging Captions and Hashtags

Craft a compelling caption that provides context or engages your audience. Utilize relevant hashtags to increase the discoverability of your content. Consider using popular hashtags such as #reels and #instareels or tailor them to the content of your video.

7. Preview and Share

Before posting your video, preview it to ensure everything appears as expected. Play it back, review the caption and hashtags, and make any necessary adjustments. Once satisfied, hit the “Share” button to upload your video to Instagram.

8. Audience Engagement

After posting your video, actively engage with your audience. Respond to comments, answer questions, and interact with other users’ content. Building a community around your content fosters engagement and encourages more users to interact with your posts.

By following these steps and paying attention to the technical and creative aspects of content creation, you can effectively optimize your video content for Instagram. Whether you’re sharing a short clip on Reels, a story, or a stunning video in your main feed, these guidelines will help your content stand out and captivate your audience.

Leveraging the Power of Video

In the ever-evolving landscape of social media, video content continues to be a driving force for engagement and audience connection. Instagram, with its diverse video posting options, provides a unique platform to express creativity, share stories, and connect with people worldwide.

Crafting Engaging Reels:

As of 2023, Instagram Reels have emerged as a powerful medium for content creators. These short, snappy videos cater to the fast-paced online environment, much like TikTok. Leveraging Reels effectively involves creativity, trend awareness, and the ability to deliver your message in under 60 seconds. Experiment with music, effects, and engaging visuals to make your Reels stand out.

Stories for Instant Connection:

Instagram Stories offer a space for immediate, in-the-moment engagement. With a 15-second limit for each segment, they encourage creativity and brevity. Consider using Stories for behind-the-scenes glimpses, quick updates, or storytelling that keep your audience engaged throughout the day.

Feed Posts for Immersive Content:

The main Instagram feed remains a prime destination for long-form video content. It’s an ideal place for sharing product demonstrations, tutorials, interviews, or any content that requires a bit more time to unfold. Ensure your videos are well-crafted and visually engaging to keep viewers’ attention.

Consistency and Community:

Building a loyal audience on Instagram requires consistency in your content strategy. Whether it’s the regularity of your Stories, the creative frequency of your Reels, or the depth of your main feed posts, keeping a schedule and delivering content that aligns with your audience’s interests is key.

Monitoring Performance:

Stay vigilant about your video performance. Instagram provides insights and analytics tools that allow you to gauge the impact of your content. Keep a close eye on metrics like engagement, views, shares, and reach to fine-tune your content strategy.

Optimizing Cover Images:

Remember that your cover image is often cropped to a 1:1 aspect ratio on your profile page, so ensure it looks visually appealing in that format. This small detail can make a big difference in how your content is perceived by your audience.


Consider cross-promotion to reach a wider audience. Share your Reels or Stories to your main feed, or cross-promote your Instagram content on other platforms such as Facebook or Twitter.

Evolution in Progress:

Keep in mind that Instagram is continually evolving. New features, tools, and content formats are regularly introduced. Staying informed and adapting your content to these changes will help you maintain a strong presence on the platform.


Understanding Instagram’s video settings is essential for optimizing your content’s display and ensuring it meets the platform’s requirements. Instagram provides a dynamic space for sharing stories, creativity, and expertise through video content. In a platform as dynamic as Instagram, staying informed about the latest video settings and merging them with your creative prowess is pivotal to success in 2023.

It’s all about seizing the opportunities Instagram offers and crafting content that resonates with your audience, harnessing the power of video to leave a lasting impression. Whether it’s the swift allure of Reels, the instant connection of Stories, or the immersive experience of main feed posts, Instagram’s video settings for 2023 present numerous avenues to engage your audience. By striking a balance between technical precision and creative flair while remaining attuned to platform changes, you can harness the full potential of this influential social media platform.

In this dynamic digital landscape, the ability to adapt and evolve is key. Instagram is continually introducing new features, tools, and content formats. Staying informed about these changes and adjusting your content accordingly will help you maintain a strong presence on the platform. Keep a keen eye on emerging trends and adapt your video content strategy to stay ahead in the ever-competitive world of Instagram.

FAQs – Frequently Asked Questions

What is the recommended video format for Instagram Reels in 2023?

MP4 is the preferred video format for Instagram Reels.

Can I use 4K videos on Instagram Reels?

It’s best to stick with a resolution of 1080×1920 for optimal results on Instagram Reels.

What are the best export settings for Instagram Stories?

For Instagram Stories, use a 9:16 aspect ratio at 1080×1920 resolution and follow the specified video and audio settings.

How long can my videos be for Instagram feed posts?

The maximum video length for feed posts is 60 minutes, making it ideal for long-form content.

What should I consider when crafting engaging Reels?

Experiment with music, effects, and engaging visuals to make your Reels stand out and keep them under 60 seconds in length.

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